Joey Percia – Emails That Crush

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Course Review: Joey Percia – Emails That Crush

Introduction

If you’ve ever wondered how to turn ordinary emails into powerful communication tools, Joey Percia’s “Emails That Crush” promises to teach exactly that. Priced at a very accessible $25, this course offers you a comprehensive guide to crafting emails that not only engage but convert. Aimed at anyone eager to up their email marketing game, this course simplifies complex concepts, making them easy to grasp even for a tenth grader. From the intriguing APAA email formula to an array of unique and tested email hooks, this course might just be the ticket to transforming your emails into captivating narratives.

Course Breakdown

The course is structured into various modules, offering resources like video tutorials, a detailed document, and a workshop to reinforce learning. Here’s a closer look at what’s included:

1. Resources: Before you dive into the heavy content, the course provides resources to set you up for success. While the exact materials in this section aren’t specified, it’s a thoughtful inclusion, ensuring you have everything necessary to hit the ground running.

2. Email Formula and Hooks: The heart of the course is the APAA email formula—a method Joey Percia developed after analyzing top-performing emails, ads, and posts. Additionally, the course introduces 11 email hooks such as the “16-year old schoolgirl screech” and “The Oprah Email,” each designed to make your emails stand out.

3. Workshops and Live Sessions: A live workshop, scheduled for November 29th at 1 PM EST, offers a hands-on learning approach, with a replay and lifetime access to recordings ensuring you can revisit the lessons anytime you wish.

4. Templates and Bonuses: Copy-paste templates for each email type promise to simplify the process further. Bonus materials like strategies to transform emails into social posts and ads, alongside an Email Optimization Checklist, provide additional value by teaching you how to maximize your communication efforts.

Pros

• Affordable Pricing: At $25, this course is a steal, particularly given the depth of content and added bonuses.
• Clear Structure: The course is structured to guide you from foundational concepts to advanced strategies, ensuring you build your knowledge systematically.
• Practical Templates: Offering ready-to-use templates and examples make it easy to start applying what you’ve learned immediately.
• Versatile Content: The bonus materials demonstrate how to extend the course’s lessons beyond email into social media and ads, providing broader marketing skills.

Cons

• Focus on Hooks: While the course is centered around email hooks, it may not delve deeply into other essential email components like subject lines or audience segmentation.
• Live Workshop Timing: The scheduled timing for the live workshop might not suit everyone’s calendar, although the replay option is a significant plus.

Subjective Opinion

Overall, “Emails That Crush” stands out as a valuable resource for anyone looking to enhance their email marketing skills. Joey Percia does a commendable job of breaking down complex strategies into bite-sized, digestible pieces. Although the focus on email hooks might seem narrow, it’s a critical skill for marketers who wish to captivate their audience effectively. The course’s affordability and comprehensive approach are undoubtedly its biggest strengths, making it an excellent investment for both beginners and seasoned professionals eager to refresh their email marketing toolkit.