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0. Resources

1. Evolve

2. Evolve CRO

3. Evolve - Agency Edition

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00-Resources.txt

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1. Welcome To Evolve

2. Why Do Ads Work (Psychology)

3. What Ads To Make (Research)

4. How To Get Content (Generation)

5. How To Make Ads (Execution)

6. How To Setup The Ad Account

7.u200d How To Run The Ads (Testing)

8. How To Analyze (Data)

9. How To Run & Scale Promos

10. Productivity System

11. Break Down Winning Ads

12. How Shaun Would Scale X Brand

13. Bonuses

14. Q4 Strategies

#Evolve.pdf

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1. Start Here Overview Of Program.mp4

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1. Overview.mp4

2. EAM _ 2024 - Marketing Desires.pptx

2. Market Desires.webm

3. EAM _ 2024 - Market Awareness.pptx

3. Market Awareness.webm

4. Market Sophistication.mp4

5. Action Item- Practicing The Core 3.pdf

5. Action Item Practicing The Core 3.webm

6. EAM _ 2024 - Marketing Identification.pptx

6. Market Identification.webm

7. EAM _ 2024 - Belief.pptx

7. Market Belief.webm

8. More Coming Soon.pdf

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1. Overview & Self Onboarding.mp4

2. Evolve _ Self-Onboarding Questions.docx

3. Getting Ready To Do Research - Part 1.mp4

4. Getting Ready To Do Research - Part 2.mp4

5. Copy reseach document.pdf

5. EVOLVE _ BRAND - Research Doc V4.0.docx

5. Evolve _ COMPANY - Research Doc V2.0.docx

6. Understanding Your Product - Part 1.mp4

7. Action Item- Understanding Product.pdf

7. Understanding The Product - Part 2.mp4

8. Google Research - Part 1.mp4

9. Google Research - Part 2.mp4

10. Action Item- Google Research.pdf

11. Amazon Research - Part 1.mp4

12. Amazon Research - Part 2.mp4

12. Amzon Research.pdf

13. Action Item- Amazon Research.pdf

14. Reddit Research.mp4

15. Action Item- Reddit Research.pdf

16. YouTube Research.mp4

17. Action Item- YouTube Research.pdf

18. Competitor Research - Part 1.mp4

19. Competitor Research - Part 2.mp4

20. Action Item- Competitor Research.pdf

21. Facebook Research - Part 1.mp4

22. Facebook Research - Part 2.mp4

23. Action Item- Facebook Research.pdf

24. Creative Research - Part 1 (Atria).mp4

25. Creative Research - Part 2.mp4

26. Action Item- Creative Research.pdf

27. TikTok Research.mp4

28. Action Item- TikTok Research.pdf

29. Ad Account Research.mp4

30. Action Item- Ad Account Research.pdf

31. Understanding Other Desires.mp4

32. Understanding Objections.mp4

33. Action Item- Objections & Other Desires.pdf

34. Cleaning Up The Research Doc.mp4

35. Action Item- Clean Up The Research Doc.pdf

36. Answer The Public - Research.pdf

36. Answer The Public - Research.ts

37. Customer Phone Call Research.ts

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1. EAM _ 2024 - Content.pptx

1. Why Content Is So Important - Part 1.mp4

2. UGC Content Overview - Part 1.mp4

2. UGC Content Overview - Part 1.pdf

3. Action Item- Sign Up For Insense.pdf

4. How To Add a New Brand To Insense.mp4

5. Action Item- Add Your Brand To Insense.pdf

6. How To Create an Insense Campaign.mp4

7. Action Item- Launch Your First Insense Campaign.pdf

8. Evolve - UGC Content Creation Messages.docx

8. How To Process Creators & Add To Shortlist.ts

9. EAM Peekaboo Pillow - Insense Sheet.xlsx

9. How To Download Creators & Upload To Sheet.mp4

10. How to Hire Approved Creators - Part 1.mp4

11. Action Item- Hire Creators.pdf

12. How to Follow Up & Upload Content - Part 1.mp4

13. How to Follow Up & Upload Content - Part 2.mp4

14. Action Item- Collect Content.pdf

15. Action Item- Contact Top Performing Creators.pdf

16. Action Item- Onboard Brand Ambassador.pdf

17. How To Communicate With Brand Ambassadors.ts

18. Action Item- Communicate With Your Ambassadors.pdf

19. Feedback Loops With Your Brand Ambassadors.ts

20. Action Item- Complete Your Feedback Loops.pdf

21. How To Get Studio Content For Ads.mp4

22. How To Create-Looking Studio Content For Ads.mp4

22. How To Create-Looking Studio Content For Ads.pdf

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1. Evolve _ BRAND - Growth Guide _25.xlsx

2. Evolve _ CLIENT - Growth Guide V9.0.xlsx

3. Action Item- Add Desires & Features+Benefits.pdf

5. Evolve Prompts - $100k Avatar.docx

6. Action Item- Add 1-2 Avatars.pdf

8. How To Add Top Creators.mp4

9. Action Item- Add Creators.pdf

10. How To Fill Out The Creative Roadmap - Part 1.ts

11. How To Fill Out The Creative Roadmap - Part 2.ts

12. Action Item- Add Your First Creative Concept.pdf

13. How To Set Up Ad Requests With Google Docs.mp4

15. How To Write Ad Briefs With Milanote.pdf

16. How To Make Video Hooks That BANG.ts

17. Putting The Ad Together - Scriptwriting.pdf

17. Putting The Ad Together - Scriptwriting.ts

18. Action Item- Write Your Ad Brief.pdf

20. Additional Resources For Editors.mp4

20. Additional Resources For Editors.pdf

21. Action Item- Send Your Ad Brief To Editors.pdf

22. How To Never Run Out Of Ad Ideas.pdf

Ad Brief Templates-20250223T070056Z-001.zip

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1. How To Set Up Naming Templates.mp4

2. How To See Ads Performance + Our Columns.mp4

2. How To See Ads Performance + Our Columns.pdf

3. How To Verify Your Business Manager.mp4

4. How To Set Up a 3_2_2 Campaign.pdf

4. How To Verify Your Conversion API.mp4

5. How To Verify Meta Events.mp4

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1. Facebook Ads Strategy Philosophy.mp4

2. Why You Should Never Turn Off Winning Ads.mp4

3. Evolve 2025 _ Meta Ads - Media Buying Template.xlsx

3. Full Media Buying Strategy Template.ts

4. How To Set Up a 3 2 2 Campaign.ts

5. Set Up Raw Content Campaign.ts

6. Action Item - Launch Your Campaigns.pdf

7. How Facebook Post IDs Will Help You Scale In 2025 (Full Tutorial).mp4

7. How To Find a Facebook Ads Post ID In 90 Seconds.mp4

8. Action Item - Add Your Winning Post IDs.pdf

9. When to Turn Off a 3 2 2.mp4

10. When to Leave a 3 2 2 Running.mp4

11. Why You Should Never Turn Off Winning Ads.mp4

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1. How To Set Targets & KPIs.mp4

1. How To Set Targets & KPIs.pdf

2. Action Item - Set Your Targets & KPIs.pdf

3. How to Scale Facebook Ads Up & Down.mp4

3. How to Scale Facebook Ads Up & Down.pdf

4. How to Determine Minimum Daily Spend.mp4

5. How To Understand Facebook Ads Attribution.ts

6. Action Item - Scale Your Ads.pdf

7. EAM _ Ad Review Bible.pptx

7. How To Review Your Ads.mp4

8. Questions To Ask When You Review Ads.pdf

8. Questions To Ask When You Review Ads.ts

9. How To Do Iterations & Variations(Live Example).ts

10. Action Item - Review Your Ads.pdf

Feedback Loops.key

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1. How To Set Up A Promo Campaign.pdf

1. How To Set Up A Promo Campaign.ts

2. How To Create Rules For Promo Campaigns.ts

3. (Advanced) Surf Scaling Method.ts

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1. How To Find Time And Get Shit Done.ts

2. How To Focus & Quiet Your Mind.ts

3. Planning & Achieving Goals (Important).pdf

3. Planning & Achieving Goals (Important).ts

4. Expect This To Be Hard.mp4

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1. Winning Ads Document.mp4

1. Winning Ads Document.pdf

2. Footwear - Creative Strategy Masterclass #1.ts

3. Humidifier V2 - Creative Strategy Masterclass #4.ts

4. Humidifier V2 - Creative Strategy Masterclass #4.ts

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1. Health - How I_d Scale Age Relief To $1M-mth.ts

2. Health - How I_d Scale Sollume To $1M-mth.ts

3. Luxury Fashion - How I_d Scale Grams28 To $1M-mth.ts

4. Info - How I_d Scale Getspeakio To $1M-mth.ts

5. Cosmetics - How I_d Scale Kobee_s To $1M-mth.ts

6. Supplement - How I_d Scale Neptune To $300k-mth.ts

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1. EAM _ 8 Figure Blueprint.pptx

1. What Actually Creates Success.mp4

2. How To Use Offers.mp4

2. How To Use Offers.pdf

2. How to use offer.pdf

3. How To Claim Ad Spend Refunds For Overspending.ts

3. Meta Support - Refund Templates.docx

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1. Evolve _ Q4 Timeline - 2024.docx

1. The Q4 Timeline Document.mp4

2. EAM _ BFCM Master Sheet.xlsx

2. V.I.P Lead Gen Campaigns + Calculator.mp4

3. BFCM - Ad Creatives Inspo Board + Theme Optimize.pdf

3. EAM _ BFCM Ad Creatives.pptx

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1. CRO Basics

2. CRO Research

3. CRO Landing Pages

4. CRO Testing

5. CRO Ongoing

6. CRO Customer Feedback

7. CRO Heatmaps

8. CRO Sales Optimizations

#Evolve CRO.pdf

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1. What Is CRO.ts

3. Key Metrics For CRO.ts

4. Tools Of The Trade.ts

5. Analyze Your Store.ts

6. Action Item- Fix Your Store.pdf

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1. (Evolve) Understanding Your Product.mp4

2. Evolve _ Self-Onboarding Questions.docx

3. (Evolve) Getting Ready To Do Research + Branding.mp4

4. Action Item- Make A Copy & Start Research.pdf

4. EAM _ CLIENT - CRO Research Doc.docx

5. Live Website Audit Walkthrough.ts

6. Action Item- Audit Your Site For Information.pdf

7. Ad Account Research For CRO.ts

8. Action Item- Ad Account Research.pdf

9. Direct Competitor Research For CRO.ts

10. Action Item- Conduct Competitor Research.pdf

11. Angle Research For CRO On Google + Reddit.ts

12. Action Item- Conduct Angle Research.pdf

13. Landing Page Research For CRO - Atria.ts

14. Landing Page Research For CRO - PageDeck.ts

15. Action Item- Conduct Landing Page Research.pdf

16. CRO Research - Twitter.ts

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1. Page Deck - Setting Up Foundations.ts

2. Action Item- Setup Your Page Deck Foundation.pdf

3. Page Deck - Customizing Themes.ts

4. Action Item- Setup Your Page Deck Theme.pdf

5. REMINDER Identify The Angle Of Your Landing Page.ts

6. Action Item- Choose Your Landing Page Angle.pdf

7. Strategizing Offers For Your Landing Page.bak.pdf

7. Strategizing Offers For Your Landing Page.pdf

7. Strategizing Offers For Your Landing Page.ts

8. Page Deck - Offer Functionality In Page Deck .ts

8. Page Deck Offer Functionality In Page Deck.pdf

9. Action Item- Strategize Offers For Your Page.pdf

10. Page Deck - Choosing Your Template.ts

11. Action Item- Choose Your Template.pdf

12. Page Deck - Writing Your Messaging.ts

13. Action Item- Optimize Your Messaging.pdf

15. Page Deck - Optimizing Landing Page Content - 2.ts

16. Action Item- Optimize Your Content!.pdf

17. Coupon Code Generator.xlsx

17. The Importance Of Functionality.ts

18. Action Item- Optimize Your Functionality.pdf

19. Page Deck - Optimizing Page Information.ts

20. Action Item- Optimize Your Page Info.pdf

21. QA, QA, QA, And Then... More QA - Part 1.ts

22. Action Item- QA Your Page Aggressively.pdf

23. QA, QA, QA, And Then... More QA - Part 2.ts

24. Action Item- QA Your Page Again.pdf

25. Conversion Rate Optimization Hack.ts

26. Action Item- Follow The CRO Hack.pdf

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1. How To Test Landing Pages On Meta.pdf

1. How To Test Landing Pages On Meta.ts

2. How To Analyze Landing Page Tests On Meta.pdf

2. How To Analyze Landing Page Tests On Meta.ts

3. Action Item- Launch Your PageDeck Test.pdf

4. Page Deck - How To A-B Test Landing Pages.ts

5. Page Deck - What To A-B Test On Landing Pages.ts

6. Action Item- Launch Your A-B Test.pdf

7. Intelligems - Overview Of The Software + Setup.ts

7. Overview Of The Software + Setup.pdf

8. Intelligems - URL Redirect Test.ts

8. URL Redirect Test.pdf

9. Visual A-B Test.pdf

10. Intelligems - Template Test.ts

10. Template Test.pdf

11. Intelligems - Theme Test.ts

11. Theme Test.pdf

12. Intelligems - Shipping Tests.ts

13. Intelligems - The Importance Of QA.ts

13. The Importance Of QA.pdf

14. Intelligems - Analyzing Split Tests.ts

15. Intelligems - Understanding Powered Stat Sig.webm

15. Understanding Powered Stat Sig.pdf

16. Intelligems - How To Execute Winning Tests.ts

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2. Action Item- Do Some More Research.pdf

3. CRO Easy Wins + Test Ideas.ts

3. Frequently Asked Questions Guide.docx

4. Live Landing Page Progress - Part 1.ts

5. Live Landing Page Progress - Part 2.mp4

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1. Overview - The Importance Of Customer Feedback.ts

2. IMPORTANT - How To See If You Qualify For This.ts

3. How To Come Up With a Giveaway Offer.ts

4. Action Item- Come Up With a Giveaway Offer.pdf

5. How To Setup a Viral Sweep Giveaway.pdf

5. How To Setup a Viral Sweep Giveaway.ts

6. Action Item- Set Up Your Giveaway.pdf

7. Optimal Sending Schedule For Viral Sweep Campaign.pdf

7. Optimal Sending Schedule For Viral Sweep Campaign.ts

8. How To Design Email Templates in Klaviyo.pdf

8. How To Design Email Templates in Klaviyo.ts

9. Action Item- Design Your Templates.pdf

10. How To Segment The Giveaway Sending Lis.ts

11. Action Item- Segment Your Lists.pdf

12. How To Design & Launch A Viral Sweep Giveaway Page.ts

13. Action Item- Set Up Your Landing Page.pdf

14. How To Setup The Entrants List On Klaviyo.ts

15. Action Item- Set Up Your Entrants List.pdf

16. How to Generate & Schedule Winners Email - Part 1.ts

17. How to Generate & Schedule Winners Email.ts

18. How to Contact Individual Winners Email.ts

19. Action Item- Schedule And Send Winners Emails.pdf

20. How to Schedule The Founders Discount Email.ts

21. Action Item- Schedule Founders Email.pdf

22. EAM _ TEMPLATE - Purchasers Giveaway Feedback V10.0.xlsx

23. Action Item- Download Entrants.pdf

27. Action Item- Organize Your Sheet.pdf

28. EAM _ Customer Feedback Summary - AI Prompts.docx

29. Action Item- Upload Data To GPT.pdf

30. How To Summarize All Data & Create a Custom GPT.pdf

31. Action Item- Summarize Your Data.pdf

32. How To Calculate ROI From Survey.mp4

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1. Setting Up Heatmap.pdf

2. EAM _ Heatmap.com

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1. Sales CRO - Proof This Works.ts

2. Shopify Discount Codes Explained.mp4

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#Evolve - Agency Edition.pdf

1. Retention Masterclass - Overview.mp4

2. Retention - Typical Agencies.mp4

3. Retention - Deep Client Understanding.mp4

4. Retention - The Importance Of First Impressions.mp4

5. Retention - Communication (Part 1).mp4

6. Retention - Communication (Part 2).mp4

7. Retention - Communication (Part 3).mp4

8. Retention - Communication (Part 4).mp4

9. Retention - Communication (Part 5).mp4

10. Retention - Communication (Part 6).mp4

11. Leveraging New Mechanisms.mp4

12. Retention - Calling For Help.mp4

13. Retention - ufeffufeffSetting Expectations.mp4

14. Retention - ufeffufeffJust Give A.mp4

15. Retention - ufeffufeffDeath By a Thousand Cuts.mp4

16. Retention - ufeffufeffWhen To Upsell & Propose Services.mp4

17. Retention Masterclass - Recap.mp4